Daniel Plettenberg creates perfume concepts that smell unique, use different ingredients, and ask questions like “How to create a new utopia?” and “How to be close to your inner self?” Plettenberg bridges the worlds of creativity, political engagement, and business. He performs as a political and intellectual drag queen, giving lectures in philosophy and appearing at museums. He is politically engaged in a number of different civil-rights and cultural projects, including Europe’s largest LGBTIQ film festival, in Hamburg, Germany. The distinctive approach of his perfume company, and the perfumes themselves, are regularly awarded. For example, in 2018 his creation Anti Anti was named one of the 10 best niche perfumes in the world.